Posts Tagged ‘Fiesta Movement’

Ford is a leader in social media development among car companies. Watch the video for a great interview from TopRank.com with Scott Monty, Head of Social Media at Ford Motor Company. He explains that Ford’s social media focus is not only to connect Ford customers with one another, but with the people that count.

It’s how we connect what we’re saying with what other people are saying. Most importantly, it’s how we listen to them in order to make the vehicles they really want and value – Scott Monty

Monty explains that the Ford Fiesta Movement 2.0 will be a great new tool to introduce Ford customers to a reliable, fun car. The first Fiesta Movement was incredibly successful, with the uploaded videos receiving over 7 million hits on YouTube. Fiesta Movement 2.0 will feature 20 2-person teams competing in 16 different cities, with a focus on connecting Ford and Ford customers to their local communities.

Here at Damerow Ford we value Social Media and love to hear what you have to say. Comment here on our blog, friend us on Facebook, or follow us on Twitter.

Ford decided to put 100 “agents” behind the wheel of a European Ford Fiesta in what is called “the ultimate foreign exchange program.” For six months, each team makes a video featuring the ‘missions’ they complete with the help of the nimble Ford Fiesta.

Take a look at the video submitted by  agents Brad N. and Lisa F. They hail from our home state of Oregon. In “The Donkey and the Fiesta” mission,  they go to Harry & David’s loading the Fiesta up with fruits and candy which they will then deliver to the Oregon National Guard.

If this sounds like fun, why not try out for Fiesta Movement 2? The winner receives a 2011 Fiesta. Go to their official website for more information.

While Damerow Ford does not yet have the Fiesta, it does have many great cars to chose from such as this SmartWay certified 2009 Ford Focus SE. For other great deals on all the newest Ford models, you can browse our latest online specials on new and pre-owned vehicles 24/7 on our website, www.damerowford.com.